Scale and dominance are about the relationship and ratio between parts within the design. Scale can draw attention to the focal point of a design, which should be the dominant feature or motif. We hear the term focal point a lot when people talk about interior decoration. Scale naturally pairs with Shape, but acts on all the Elements.
On a web page the focal point might be the Call the Action with the words “Click Here” being in a large or bolder font. The question to ask is “where do you want your viewer’s or reader’s attention to go?”
Changes in scale can create the sense of depth. Scale works interestingly with color, where the smallest amount can be the most visible focal point. Dominance can be asserted through point of view and framing.
Scale acts on Texture to change it enormously. Texture magnified changes to shape. Scale has to do with filling space comfortably and with balance also. Think of furniture in a room. We recently changed our living room furniture because it was so large that it made the space feel crowded.
Scale is a function of distance – the distance of the viewer from the object.
People speak of the scale of a production in theater – that the set concept fits the space and the gravitas of the script. Spectacle is large scale – epic and thrilling; character drama is intimate and engaging.
Sparking Creativity by Playing With Scale
Layer and overlap shapes in different sizes for a design.
Look at fractals, where the amount of complexity stays the same regardless of how much the original is magnified.
Imagine how a small piece, sculpture or painting might work if it were tripled in size. What about if it were miniaturized?
Words – change the size of individual words for emphasis as you journal or make quotation posters.
Scale in music – not musical scales – but the idea that some parts might be louder, more grand or that in an orchestra different instruments dominate the melody line at different times.